About the Role
Reporting to senior management, the Retention & Winback Manager is responsible for developing consumer-targeted promotions and email marketing campaign offers for a range of major sports-related brands.
The ideal candidate will combine:
• A wide range of sporting interests (football, hockey, basketball and baseball).
• A deep understanding of how to optimize email-based direct marketing campaigns to drive conversions.
• An analytical mind that can interpret opportunities from complex data.
• A high degree of numeracy with no difficulty quickly and accurately modelling profit and loss for promotion offers to maximize consumer appeal while minimizing financial exposure.
Responsibilities
Key responsibilities are as follows:
• Analyzing and interpreting customer data reports to formulate insights for decreasing churn, winning lapsed customers and increasing lifetime revenue.
• Preparing and budgeting 12 month calendars of campaigns for major sports seasons.
• Implementing agreed marketing programs on time and to budget to meet performance goals.
• Briefing Brand, Design, IT and Development on requirements and timelines and managing the delivery of campaign collateral.
• Monitoring campaign performance, reporting to manage against KPIs and debriefing team to refine future activities.
Essential requirements
• An extensive career in online, consumer marketing with proven experience managing customer loyalty programs
• Proven project-management skills
• Proven leadership skills
• Excellent copywriting, editing and proofing skills
• An eye for detail
• An ability to balance a wide range of objectives e.g. creativity versus brand conformity
• Excellent interpersonal skills
• Experience of working with remote partners/offices
• Abreast of major sporting calendars, events and news
Additional requirements
• Educated to graduate level or higher
• 3+ years relevant experience
Own transportation a must
- Location: Kahnawake
- Compensation: Salary to attract the best; Private healthcare; Company pension scheme; Bonus package
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.