The Ground Works Lifestyle Marketing team is currently looking for two Lifestyle Marketing Representatives, one for the Montreal area
(bilingual a must) and one for the Toronto area.
About Us
Groundworks Lifestyle Marketing team works closely with Sony Music Canada and is responsible for developing and executing online and offline marketing campaigns that maximize awareness of new and developing artists for Sony Music Canada.
About You
You are constantly connected - on Facebook, Twitter, YouTube, MySpace, Linkedin, your personal blog. You're relentless and full of ideas. You know no boundaries; you see the opportunity to market new artists with little to no budget as your "dream assignment". You know how to generate buzz and can come up with campaigns that audiences will not only pay attention to, but also tell everyone they know.
Responsibilities
-Act as a liaison between Sony Music Canada and a variety of lifestyle outlets in Toronto or Montreal (shops, restaurants, clubs, cafes, etc.) and Online (French or English language blogs, webzines, forums, online communities/social networks).
-Generate word-of-mouth for new and developing artists by creating and executing non-traditional marketing campaigns using street teams, social media, guerilla marketing, etc.
-Planning, coordinating and executing large and small events (eg. Listening parties).
-Monitoring online conversation to identify opportunities and measure the effects of individual campaigns; provide ongoing analysis and reporting
-Staying up-to-date with new trends and changing technologies. Constantly networking to maintain a database of key tastemakers.
Qualifications
-University/college education or equivalent experience (1-2 years) in Marketing, PR, Advertising or Event Planning.
-An excellent grasp of the online environment and avid user of Social Media (blogs, wikis, twitter, facebook, myspace, etc.)
-Superior written and excellent oral communication skills
-Familiar with web analytics tools
-Strong leadership skills and a take charge attitude.
-Self-directed and typically enjoy working in a flexible, non-traditional schedule.
-High energy level, enjoy working with, motivating, and getting people enthusiastic about Sony Music releases.
-Ability to multi-task and manage multiple projects with changing priorities.
-Regular access to a vehicle an asset.
-Montreal Rep must be fully bilingual!
Is this YOU?
If you think so, get in touch.
Apply by submitting your resume and cover letter, as well as a list of sites you visit everyday and an example of a word-of-mouth marketing campaign that inspired you directly to this workopolis post: http://www.workopolis.com/EN/job/11070196! No phone calls or emails please.
We can't wait to meet you!
- Location: Montreal
- Compensation: TBD
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.